Who is the BEST?

HubSpot and MailChimp are two marketing platforms that will help you as a company to get closer to your customer.

The goal of HubSpot is to provide a set of tools that help you convert visitors into sales opportunities with sales opportunities, in electronic formats, emails, panels, among others.

While MailChimp offers you help to create and send mail campaigns among other attractive marketing communications tools that bring you closer to the customer.

Each of these tools has its own cons, so we’ll talk about HubSpot first.


Hubspot is a company founded in 2006 as a result of a simple observation: “People have transformed the way they live, work, buy and buy, but companies have not adapted”. What led to the creation of the vision of the entry experience and to develop the HubSpot platform. With the set of integrated and easy-to-use applications, companies can attract, attract and delight customers by providing inbound experiences that are relevant, useful and personalized.


  • Easy to use and intuitive platform
  • The HubSpot blog has a wealth of knowledge for business owners to learn about online marketing
  • HubSpot is a complete all-in-one solution


  • Requires a 12-month contract
  • Accelerated increase in prices, a measure that you build your list, the cost of HubSpot increases abruptly
  • Costs to obtain continuous technical support


  • 2.5k contacts $ 500 / month
  • 10k contacts $ 1,200 / month
  • 25k contacts $ 2,700 / month
  • For 100k contacts $ 10,200 / month
  • Full property price $ 2,400 / month
  • Initial price $ 200 / month
  • Installation fee $ 600
  • Starting number of users 2 users
  • Cost per user extra $ 50 / month
  • Refund policy: No refunds


  • Segmentation of leads
  • Web activity tracking
  • SMS marketing
  • Personalization of web content
  • Predictive analysis
  • Bidirectional CRM synchronization
  • Event management
  • Creation of invoices
  • Split test
  • Bulk social media posting
  • Sales reports
  • Real-time sales alerts
  • Mobile app
  • Social CRM

Without account:

  • Creating quotes
  • Creation of membership sites


Hubspot has integration for Leadformly, Outlook, Gmail, Salesforce, Netsuite, SugarCRM, Microsoft Dynamics and Zapier. Integrations with Oracle and SAP platforms are not active. Hubspot has more integrations.


Hubspot is ideal for small business owners without coding capability



MailChimp is a complete email marketing solution that allows users to complete campaign transparency, email tracking, success and click rates, generate custom reports, manage subscribers and non-subscribers. MailChimp allows you to create custom templates and, at the same time, choose from a variety of prefabricated designs and campaigns.


  • Great variety of templates
  • Easy to use
  • Affordable prices


  • Limited customization and flexibility for advanced users
  • Limited email segmentation features


  • 2.5k contacts $ 30 / month
  • 10k contacts $ 80 / month
  • 25k contacts $ 155 / month
  • 100k contacts $ 475 / month
  • Full property price $ 10 / month
  • Free start price
  • Rate of no
  • Start of # of Multiple users
  • Cost per extra user: Yes
  • Refund policy: Yes
  • Free Trial


  • Lead score
  • Web activity tracking
  • Bidirectional CRM synchronization
  • Create membership sites
  • Sales reports


MailChimp has integrations with Leadformly, Outlook, Gmail, Salesforce, SugarCRM, Microsoft Dynamics, Zapier and another 700 integrations.


MailChimp is ideal for small businesses



If we compare, both are good, but they do select your needs as a business.