What is it? What’s it for?
As internet user, we know that knowledge is acquired in different forms in the last few years, this is the premise of content marketing.
As a continuous process, the main idea is to use their own communication media to capture clients, in place of using and renting traditional spaces that would be expensive.
What’s in and what’s out?
During the last years, content marketing has positioned itself as one of the most popular within online marketing. And although it is not a new thing, it has many exciting aspects to learn.
What does it consist of?
Content marketing consists of 4 parts, normally the creators stay in the first stage that generates the flow, but consists of:
- Generate traffic
- Generate a leader
- Natural leader
- Consumer generation
The generation of traffic is the easiest part because many people can enter and leave your website and generate traffic, but that does not mean that they will become customers.
And even though the objective of the content marketing is concrete:
“Attract and retain those potential customers through relevant and valuable content” things are not so simple.
There are several challenges that the content generator will face
- Produce enough content
Although writing seems easy, but it is not at all. Generating content can be a heavy and complicated task, Growth can be complicated because many factors influence when writing content that may or may not benefit.
- Produce good content
If you exceed the content volume part, you have taken a step forward, but … Is that content good? Will it really attract those you want?
- Get a budget
In the event that the ideas do not come to you, and it really complicates to comply with the quality content, you will have to get enough budget to pay for the content that you can take advantage of.
- Variety of content
This is important, you need to create content that is relevant to your business, but you must also create an interesting variety, since it has the range of success for your blog.
Why choose content marketing?
Simple, it has many benefits and is a low-cost method. It improves the image of your brand, and your users feel more committed to you since you are giving them useful and personalized content. You improve your reputation and visibility, which improves your search engine rankings.
ATTENTION HERE, this is a great advantage, because it can be useful for someone looking for something related to your business.
Something to keep in mind are the words of Doug Kessler
“Traditional marketing speaks to people, content marketing talks with them”
Get involved directly with your potential customers, improve your situation in the market, know how and when your customers feel more comfortable.
Listen to your customers, review your feedback, anticipate what you need, generate value, reliable and advance in the steps of content marketing.
Good luck and do not forget that, content marketing is an opportunity.
If you do not know how to start, do not worry CONTACT US and we can help you.