Hashtag, an opportunity
The hashtags started on Twitter to create conversations with a central topic, starting from there, marketing took advantage of it to use them as a means of attracting customers.
The hashtag
The function of the hashtag is to tag, this allows Facebook to segment the contents by topics, and allows you to find a topic with greater ease.
By using this tool, you can follow conversations or topics of interest easily, if the idea is to follow a “Trending topic”, just put “#” the name of the material you are looking for and a list of articles, videos, publications related to your topic of interest will appear.
Benefits for companies
A) Categorize content.
Adding labels on related topics will make your content easy to find and presented in an orderly and segmented fashion.
B) Own Hashtags.
By creating a hashtag of your brand or company, you can communicate directly with your customers, the attention they will put on you, the information of interest that you want to provide them, promotions, exchanges of opinions or creative ideas, challenges or any type of customer interaction with the brand.
C) Continuous improvement
By knowing what customers say and talk about you, you can see what actions need reinforcement, you can also monitor the competition and analyze their strategies based on what another consumers comment.
Never do it!
As there are things that benefit you from this practice, there are also some that instead of benefiting you hurt you.
- Filled with hashtags
Creating your publications and filling them with hashtags is a bad idea, first the publication loses aesthetics, second, it’s annoying for the reader and third, Facebook can penalize you for making your posts relate to too many things, which would erase the main objective to improve the way they look for you and find you.
The recommended thing is to select words that really have relevance with the topic you want to highlight.
- Write long hashtags
Hashtags are similar to AdWords KEYWORDS. They are words or phrases that relate to your company, and with which users can find you, but when writing hashtags that are too long, the subject becomes complicated, and you stop relating to things of interest, also, when writing them, they must be clear and concrete, so to segment to your content will have consistency and be coherent.
- Use them with a goal
If you place hashtags in places where they will not be of any use to you, you will only cause your customers to get bored and consider that the information you give is not ordered, is complicated, has no sequence, or is obsolete.
Nobody likes to go to the bakery to find bread, and instead of bread they only find hoses.
Anyway, the use of hashtags can give you many benefits if you really use them as they should, even, Facebook offers that you can “promote” them so that the content you share and reach the people who are really interested in it.
This is another reason why having professionals in charge of your social networks is very important, of course you can do it yourself, but if it is to get the most out of them, a professional can streamline your communication processes, create content that really push you to achieve your goals, and also generate a network of customers who are committed to your business.