CRM: Customer Relationship Management

The competitiveness between the companies, and especially the newly created companies that represent a large percentage of the active economic units, is at a fairly high level, therefore, the demand for quality and attention is maximum, so the management of customer relations (CRM) is a fundamental issue.

 

Then we can say that success comes along with: 

  • Understand the profitability of the business.
  • The interaction with the client, to recognize its real value
  • The potential, the customer’s growth
  • Know your tastes and preferences.

And above all to know how to use all this information in a campaign for our benefit.

Definition of CRM

 

The management of customer relations refers to the conditions, and you manage your relationship with the customer.

Depending on how you can interact with the opportunities you invest in the client and how it’s said in “Basic guide to know your customers“ are clarified.

 

How does the CRM work

 

CRM works by capturing customer information. 

Here the preferences of each one are established, to be attended and cared for in such a way that their experience becomes unique and has repetition. 

A very good idea is to manage a database with which you can access all the information collected from clients and prospects.

The CRM becomes a complete system that helps the administration and optimization of relations with customers and prospects.

A CRM system helps to make management processes more efficient.

At the same time, it increases profitability, facilitates access to information and customer analysis.

 

Benefits in CRM

  1. Facilitate decision-making based on sound policies and accept trends and relevant data from your clients.
  2. Centralization of information. Access information in real time.
  3. Optimization of the sales process by favoring shorter sales cycles.
  4. Create a more efficient customer service by making communication between areas more fluid.
  5. Allow quick identification of customers, which benefits you with more profitable sales
  6. Allows an increase in productivity thanks to accelerating the planning and internal management tasks.
  7. It promotes customer loyalty thanks to the improvement of the services and the increase of the customer‘s knowledge towards the business.
  8. Optimal marketing strategies.